Arteris is the second largest company responsible for roads in the country, managing 21 higways in 5 different states. But the brand was still not widely known.

In less than 60 days, Dentsu won the pitch for the account, created and launched the brand’s first campaign with films on Open TV and radio commercials, press ads in newspapers and magazines as well as online media actions.

With the theme “Your way, our story”, the campaign showed that travelling through the Arteris highways is to be certain of quality of services. Through unique stories, the commercials show that more than simply being responsible for the roads, Arteris’ mission is to promote encounters.