Go Seafood! with Joel Santana.
To launch the new Cup Noodles flavour we decided to play with sonority of the name Seafood, which resembles one of the most favorite brazilian swear words. We picked the iconic Joel Santana to defend the football players that are so criticized for using swear words in the field. Explaining that in fact they aren´t telling anyone to f$%# and just asking for a delicious Seafood Cup Noodles.