Placar Magazine

We’ve been chosen by Placar magazine to promote the Oscar of brazilian soccer: the Silver Ball Award, created by them in the 1970s.
To show the importance of this award, we used the magazine’s valuable archives in an unexpected way: we took the audience inside it through virtual reality and press ads.
Under the concept “Those who win a Silver Ball get a place in the fans’ memories”, the campaign used an app to connect the reader instantly to the memories of brazilian soccer and brought back great career moments of some of the stars that have already won the award.
Innovation, entertainment, content, Romário, Zico, Falcão and much more in the same campaign.