Born in Belém do Pará, Priscilla received a degree in Advertising from PUC-Rio Grande do Sul and began her career in planning in the agency Escala, in Porto Alegre.
In São Paulo, she worked at agencies such as Ogilvy, 9ine Sports & Entertainment e Leo Burnett, heading projects for local, regional and global clients – among them, Unilever, Ambev, Mondelez, Kimberly-Clark, Bradesco, Burger King, Heineken and Coca-Cola. In parallel, Priscilla also teaches communication classes at Redhook in Curitiba, in addition to participating actively as a jury member in strategy and results awards like Global AME Awards (NY Festivals) and Effie Awards Brazil. Throughout her career her work has been recognized in awards such as the Effie and the Jay Chiat Awards.
In 2019, she brought the global consultancy MamaLab to Brazil and Latin America. Created exclusively by professionals who are mothers and focused on one of the greatest consumer audiences in the world, MamaLab pursues business and communication opportunities through authentic insights, from mother-to-mother.